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With a new birthday comes a new Smokey
Story by Brenna Slavens
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Smokey Bear is celebrating his sixty-fifth birthday, but that doesn't mean he is throwing in his shovel just yet.
Actually, thanks to computer enhancement the classic cartoon is more buff than ever-- and taller than most NBA players.
And he's back for another round of small-screen fire prevention ads.
But with this new Smokey comes a new slogan. He's asking Americans to "Get Their Smokey On."
Not only is the bear trying to stop forest fires, but he's now asking folks to be responsible when it comes to camp fires, cigarette butts and matches.
Even though Smokey may qualify for Social Security and while other spoke-animals and characters come and go, Smokey is here to stay.
The bear has the longest running public service campaign in U.S. history according to the National Forest Service and National Ad Council.
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